There's No "I" in Kobe

Kobe Bryant forced out the game's most dominant player and arguably its best coach (although he did come back this year) two years ago because he wanted to be 'The Man'. He got exactly what he wanted, a mediocre team where he can be the unquestioned star and score a zillion points.
Yesterday, he threw some 'it's all about the team and winning' cliches out to the news media. This quote is up there with "I did not have sex with that woman, Ms. Lewinsky" on the disingenuous scale (http://sports.espn.go.com/nba/news/story?id=2312674):

Kobe Bryant feels a bit sheepish about his 81-point performance and says he is not caught up in a chase of Wilt Chamberlain's record of 100.
"I'm a little bit embarrassed, actually," Bryant told reporters Monday
after the Los Angeles Lakers practiced for Tuesday's game against the New York Knicks.
"I think it's exciting for the game and the organization because of all the buzz, but personally it's a little embarrassing."
Bryant, who leads the NBA in scoring with a 35.9 average, said the bottom line for the Lakers (23-20) is winning.

"The concept is not about going out there and putting on a show or going out there and scoring points. It's to win games," he said. "Whatever it takes. You have to gauge the flow of the game and then decide when to pick your spot to take over."
"I'd much rather go out and score 25 points and get 10 assists and see everybody in a rhythm, everybody in a groove."

"Oh, I don't care about me. All this attention is so embarassing, I never asked for it. I'm glad because it's good for my teammates, basketball and world peace but it makes no difference to me."